BA (Journalism and Mass Communication)
Introduction
University Grants Commission (UGC) has launched a scheme on skills development based higher education as part of college/university education, leading to Bachelors in Journalism & Media Management degree with multiple exits such as Certificate Diploma/Advanced Diploma under NSQF. This would enable the graduates completing BAJMC degree to make a meaningful participation in accelerating India's economy by gaining appropriate employment, becoming entrepreneurs and creating appropriate knowledge.
Jagan Nath University has a strong commitment to high quality teaching and research for comprehensive management education to enhance the professional competence of the students having in depth knowledge and innovative approach. The University offers Bachelors in Journalism & Media Management to the eligible students who are interested in pursuing career in journalism and mass communication. This programme has been so designed that it provides practical knowledge along with academics to the students so that they develop skills in the fields of audio visual operation, broadcasting, Print Media, Public Relations & advertising. Special attention is given to divide the programme into academics, practicals, industrial visits and internship to shape the holistic personality of the student in the media profession.
Programme Duration
- There shall be a 4-Year program leading to the degree of Bachelor of Arts in Journalism & Mass Communication.
- Each Academic Year shall be divided into two Semesters
Programme Eligibility
10+2 with 40% marks in any discipline
Selection Procedure
CUET (UG)/JUEE & Interview
Programme Highlights
The Bachelors in Journalism & Media Management includes pedagogical components for enhanced learning in the field of mass communication :
- Language courses (English)
- General Education Components
- Skill Components
- Project
- Internship
- Soft Skills and Personality Development Programs
- Study tours/Visits to Media Houses.
- Media labs
- Well-structured lectures with practical approach and latest technological tools.
- Focus on communication skills, creativity and concepts.
- Emphasis on operational knowledge of Camera, TV, Broadcasting and production equipment.
- Focus on production of Documentaries, short films, production of Radio Programs, coverage of events, etc.
- Academic and practical work in Advertising and Public Relations with special emphasis on exhibitions and events.
- Operational knowledge of Social Media, Cyber Journalism and E-Journalism.
- Visits to media related places for practical knowledge.
- Guest lectures and Workshops focusing on enhancing communication skills, report writing, press coverage, presentation, project works and production techniques.
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Practical hands on training in the fields of:
- Film Production
- Editing-Audio and Video
- News Reporting & Editing
- News Reading
- Cyber Journalism
- PR & Advertising
- Event Planning
- Exhibitions
- Research and Project presentation
- Digital Media Marketing
- Social Media
Career Opportunities
- Print Media :Journalist |Commercial Executive| Production in Charge |Content & Concept Writer| Marketing Executive in Newspapers & Magazines| Reporters| Editors and Commercial Executives
- Broadcast Media : Radio Jockey | Technical Assistant | Programme producer| News Reader | Script Writer Content Writer|Editor | Reporters and Researchers.
- Audio Visual Media : News Reader | Reporter | Anchor | Actor | Camera Operator | Cinematographer | Editor | Graphic Designer | Guest Coordinator | Production Assistant | Content Writer | Director.
- Public Relations & Public Affairs Advertising : Opportunity to interact with internal & external Public, Crisis management, corporate publication, event management and networking in Corporate Houses | Hotels|Airlines | NGOs| Newspaper| Television | Educational Institutions | PR Consultancies | Political Parties | Copy Writer | Visualizer | Media Planner | Account Executive | Content Writer | Researcher | Digital Marketing| Event Manager.